Public Relations and Business Communication

The area of Business Communication constitutes as a strategic function of management, indispensable in any institution: companies, public bodies or not-for-profit entities. Through the labs, which combine a practical strand grounded in theoretical-scientific sabers, students go through various areas and professional experiences, devising communication tools or proposing public relations campaigns, as a direct response to challenges launched by companies from the most varied sectors of activity (at national and international level).

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