Editores: Sandra Miranda, Ana Teresa Machado, Zélia Raposo Santos, Sydney Chinchanachokchai, Sandra Pereira
Apresentação de: Patrícia Dias
Sinopse:
Sandra Miranda, is a coordinator professor and Associate Dean at ESCS-IPL. She received her Pd.D from the Complutense University of Madrid in Social Communication. She serves as Deputy Director of the LIACOM Research Center, where she leads research projects and coordinates initiatives resulting in publications in high-impact journals. Her research focuses on consumer behavior, social media communication, brand activism and organizational behavior.
Ana Teresa Machado holds a PhD in Management/Digital Marketing from ISEG – UL. She is a Coordinator Professor at ESCS – IPL, leading the master’s in advertising & marketing. As a member of LIACOM-ESCS and CiTUR-ESHTE (FCT-accredited), she conducts research in digital and social media marketing, contributing to scientific projects and multiple publications.
Zélia Raposo Santos holds a PhD in Information Management from Nova Information Management School (Nova IMS). She is an Adjunct Professor at ESCS-IPL and Invited Associate Professor at Nova IMS, focusing her research on consumer behaviour, social media marketing, and communication. She has published in leading journals and participated in projects across marketing, tourism, and journalism.
Sydney Chinchanachokchai is an Associate Professor of Marketing at the University of Akron. She received her Ph.D. from the University of Illinois at Urbana-Champaign. Her research focuses on attention, ad avoidance, and cross-cultural consumer behavior. Her work appears in top journals such as International Journal of Research in Marketing and Journal of Business Research.
Sandra Pereira holds a PhD in Social Sciences with a specialization in organizational communication. She is currently a coordinating professor and researcher in Public Relations (PR) and organizational communication, taking on the direction of the master’s in Strategic Management of PR at ESCS-IPL. Among her main research interests are internal communication, public interest communication, political communication, and environmental PR.
In an increasingly interconnected digital world, digital influencers have become bridges between cultures, promoting diversity, inclusion, and intercultural dialogue. This book brings together researchers from different countries and disciplines to critically explore the role of both human and virtual influencers in multicultural communication. From fashion hauls to the preservation of Indigenous languages, from the use of NFTs to marketing campaigns and climate change debates, its six chapters offer complementary perspectives on impact, authenticity, and innovation. An essential read for understanding the cultural and strategic dynamics shaping digital influence in the 21st century.
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